En The Source for Communicators , el e-zine de Melcrum ( www.sourcecomms.com ) del 21 de marzo, su editor James Brown (nada que ver con el cantante que sale de reverendo en The Bues Brothers) cita a Shel Holtz, el expertazo y gurú en social media , sobre el tema del uso apropiado de los blogs. Copio descaradamente: Q: "How do I stop inappropriate content?" A: Blogs are part of business strategy and are often communicated as policy. You'll need a policy that governs what is and isn't appropriate for an employee to include in the blog. Importantly, you need to communicate that policy clearly. Q: "But what if it's not officially approved business content?" A: It doesn't have to be because it isn't official. This is the kind of material that goes around in memo form or was discussed in the hallway, none of which ever required approval. Because it's in blog format, people will easily recognize the distinction between blogs and authoritative conte...
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